Sky TV’s new campaign, created by
the agency Draft FCB (São Paulo), has supermodel Giselle Bundchen once again.
This time, Giselle will embody Morticia Addams to illustrate the idea that
"Terror is not having Sky," which has Paul Junger in art direction.
To create a darker atmosphere, the
post-production team had to age the whole house (which was fully renovated only
six months ago!) "Everything had to be stale, like a horror movie. We added
broken glass, cobwebs, cracks on the walls and etc, "says Flavio Albino.
The scenarios were made by the
same team that made Pan's Labyrinth
and one of the locations was the house where the classic horror movie Psycho was recorded in.
Soon, you can check out the pictures
here on the blog or on our website!
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